The Wharton School of the University of Pennsylvania has launched an Advanced Business Analytics Program to help mid-career and senior professionals gain hands-on experience with applications of various data analytics tools to drive business transformation.

According to a recent SAP & Forrester consulting survey, more than 90% of companies say that tools such as AI/ML are key to achieving their digital transformation goals. There is a growing demand across industries for leaders who can use these tools to leverage data to drive organizational strategy and improve business performance. The Wharton Advanced Business Analytics Program is specifically designed to address this need.

With this unique offering, participants anywhere in the world can master emerging tools and learn to apply predictive, descriptive, and prescriptive analytics for effective decision-making—gaining both hands-on experience and insights into real-world application of business analytics. The flexible nature of the program allows participants to select online electives as well as an on-campus elective relevant to their role and industry, thereby tailoring their learning for maximum career impact.

The rigorous curriculum has been designed by Wharton faculty to meet the primary goal of providing specific skill sets that meet emerging industry requirements. “In a rapidly digitizing knowledge driven world where data and information are the primary asset, the demand for skilled professionals who can analyze and optimize data into actionable insights and strategies is skyrocketing. Senior professionals need to understand the applications of tools like AI/ML, Big Data, and Data Visualization to stand out and stay ahead of the curve. We, at Wharton, are excited to offer this invaluable program to help them broaden their analytical skills and shape successful careers,” says Jagmohan Raju, Professor of Marketing, Vice Dean of Executive Education at the Wharton School.

The Wharton Advanced Business Analytics Program is led by Prasanna Tambe, Associate Professor of Operations, Information, and Decisions at the Wharton School, and Eric Bradlow, Professor of Marketing, Vice Dean of Analytics at the Wharton School. The faculty team includes Raghuram Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing, and Faculty Director – Wharton Customer Analytics, Ron Berman, Assistant Professor of Marketing at the Wharton School, and Kevin Werbach, Professor of Legal Studies & Business Ethics, an influential figure in Internet policy who served on the Obama Administration’s Presidential Transition Team in 2008. The faculty team also includes various thought leaders and researchers in the business analytics space.

“The Wharton School has been at the forefront of trail-blazing data analytics research and teaching, and with the launch of this course, professionals from across the world will have the opportunity to learn from one of the leading institutions in the world,” says Eric Bradlow, Professor of Marketing, Vice Dean of Analytics at the Wharton School.

The program comprises six core modules spanning 20 weeks, two online electives taught over six weeks each, and a five-day in-class immersion at the Wharton campus in Philadelphia for an elective in either finance, marketing, leadership, or innovation and strategy.