F. Stewart DeBruicker, a former adjunct professor of marketing at the Wharton School, died on February 17 due to complications from dementia. He was 79.

Born in Indiana, Dr. DeBruicker attended Purdue University and received a BS in chemistry, an MS in industrial management, and a PhD in marketing there (the latter two from the Daniels School of Business). He began his career as a marketing consultant, focusing on strategy, marketing, and finance. From 1971-1976, he was an assistant professor of marketing at Harvard Business School. Dr. DeBruicker subsequently joined the faculty at Penn, where he was an adjunct professor of marketing at the Wharton School from 1976 to 2004. During his tenure at Wharton, he authored Cases in Marketing Research and Cases in Consumer Behavior, drawing on his expertise in business and marketing.

After leaving Wharton, Dr. DeBruicker founded DeBruicker & Associates in 2004, serving as the principal of the company. As a marketing consultant, he provided strategic guidance and consulting services to businesses worldwide. His expertise spanned various industries, including automotive, medical diagnostics, and pharmaceuticals, offering valuable insights into strategy, marketing, sales, and advertising. In addition, he served as a Trustee of the Baldwin School in Bryn Mawr, Pennsylvania, and held positions on the faculties of the corporate universities of Fiat, General Electric, General Motors, Mitsubishi, and Societe Bic.

He is survived by his wife, Pamela Kane; his daughter, Lauren; his son, John; his brothers, Timony, Daniel, and Gregory; and his sister, Sara Pell.

A private celebration of Dr. Debruicker’s life was held on March 17. Donations in his memory can be made to Project HOME, World Central Kitchen, or a food pantry of the donor’s choice.