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Addiction: A Documentary on HBO
March 13, 2007, Volume 53, No. 25

On Thursday, March 15 at 9 p.m., HBO will air a 90-minute documentary—Addiction—aimed at helping Americans understand addiction as a treatable brain disease, as well as spotlighting new medical advancements and cutting-edge research. The Center for Studies of Addictions in the University of Pennsylvania’s Department of Psychiatry leads the field in the understanding and treatment of addiction, and as such, several faculty members; including Drs. Charles O’Brien, Anna Rose Childress, and Thomas McClellan, were interviewed extensively for this documentary. For the first time, HBO will use all of its digital platforms, including the television stations, podcasts, web streams, and DVD sales to support a campaign that includes a 14-part documentary series, a book published by Rodale Press, four independent addiction-themed films, a comprehensive website (www.addictionaction.org) and a national community grassroots outreach campaign funded by the Robert Wood Johnson Foundation (RWJ). Faculty in Penn’s Department of Psychiatry have contributed their time and expertise in developing all of these educative platforms in collaboration with HBO, NIDA, NIAAA and RWJ. This initiative has the potential to reach millions of lives and will have a global audience.

 

Almanac - March 13, 2007, Volume 53, No. 25