Frances and Pei-Yuan Chia Professor of Marketing:
Dr. Fader

Dr. Peter Fader has been designated the Frances and Pei-Yuan Chia Professor of Marketing effective July 1, 2003. Dr. Fader joined Wharton's faculty in 1987 after receiving his Ph.D. at MIT. His research focuses on using data generated by new technologies, such as retail point-of-sale scanners and the Internet, to understand customer behavior and brand/store performance. He develops predictive and explanatory models for electronic commerce (forecasting models for website usage and purchasing behavior), consumer packaged goods (models of new product trial and repeat purchasing patterns), and the music industry (understanding the interplay between file-sharing, radio airplay, and CD sales). Much of his research highlights the common behavioral patterns that exist across these and other seemingly different domains.

Dr. Fader has developed several new undergraduate and graduate courses (such as Applied Probability Models in Marketing) as well as new executive education programs at Wharton's Aresty Institute. 

The Frances and Pei-Yuan Chia Professorship is awarded to a faculty member who demonstrates an interdisciplinary approach to business teaching and research, especially in retailing, marketing, banking and information technology. It was established through the support of Pei-Yuan Chia, WG'65, and his late wife, Frances. Mr. Chia is a retired vice chairman and director of Citicorp and Citibank, where he was responsible for Citibank's global consumer business. He is a member of the boards of directors of American International Group (AIG), Baxter International and Singapore Airlines, as well as a senior advisor to Temasek Holdings of Singapore. He is member of the board of directors for Wharton's SEI Center for Advanced Studies in Management and a former member of the School's Graduate Executive Board.