Wharton Deputy Dean: David Schmittlein

David C. Schmittlein, Ira A. Lipman Professor and chairperson of the Marketing Department at the Wharton School, has been appointed deputy dean of the School, effective March 1. As deputy dean, Dr. Schmittlein will become the School's chief academic officer.

Dr. Schmittlein succeeds Dr. Patrick T. Harker, who held the deputy dean position until being appointed dean of Wharton on February 8.

"David Schmittlein is a distinguished scholar and he has been instrumental in helping to advance numerous initiatives within the school," said Dean Harker. "I am pleased to make this appointment, and I look forward to working closely with Dave and all of our faculty colleagues in moving the School forward."

A member of the Wharton faculty since 1980, Dr. Schmittlein has held several leadership positions within the School including serving as chairperson of the Marketing Department since 1994, and as vice dean and director of Wharton's Doctoral Programs from 1993 to 1995. He was co-director at the Center for Marketing Strategy Research from 1982 to 1985, and has held visiting appointments at the University of Tokyo and Washington University.

Dr. Schmittlein has been a leader of various curricular initiatives including the recent adoption of the "Managing Electronic Commerce" major at the MBA level. He was also honored with a Wharton Undergraduate Excellence in Teaching Award in 1993.

Since 1983, Dr. Schmittlein has been a member of the editorial board for the Journal of Marketing Research, and a member of the editorial board for Marketing Letters since 1989. He is currently on the editorial board for the Journal of Interactive Marketing and was an area editor for Marketing Science from 1995 to 1997. He was also selected as Outstanding Reviewer for the Journal of Marketing Research, 1991-1992.

Dr. Schmittlein has consulted with firms such as American Express, American Home Products, AT&T, Ford Motor Company, Gianni Versace S.p.A, Lockheed Martin, Pfizer, Revlon, Quaker Oats Co., and the Oakland Raiders, regarding marketing research methods, models for marketing decisions, advertising, new product development, market segmentation and direct marketing. He has also done work related to antitrust, patent infringement, trademark and trade dress infringement, deceptive advertising and market-based evidence pertaining to damage assessment.

A prolific scholar, Dr. Schmittlein is currently involved in research projects focused on customer purchase patterns, assessing future sales potential, direct marketing and analyzing new product success in Japan and the U.S. Dr. Schmittlein earned a Ph.D. and M.Phil. from Columbia University and an A.B. from Brown University.

Almanac, Vol. 46, No. 23, February 29, 2000